MCR Homes, the sales arm of MCR Property Group, has unveiled its ambitious growth strategy for 2019 following a successful second year in business. Since its inception in January 2017, the company has seen unprecedented growth delivering sales across schemes nationwide.
Driven by MCR Property Group’s strategic land acquisitions, which total £2.9 billion GDV, MCR Homes has more 14,000 homes in its immediate pipeline for 2019. The company’s developments are located throughout the UK and will be targeted primarily for first-time buyers and end users, with Help to Buy available.
Several high-profile schemes are set to be launched by MCR Homes in 2019, including:
MCR Homes also operates within the Build to Rent and Private Rented Sector markets under its soon to be launched property management division, Regency Living, which taps into the UK-wide demand for high quality, managed rental accommodation. There are more than 270 units across a number of developments already lined up to benefit from the additional services offered by Regency Living. To bolster its growth, the company recently appointed Christopher Pullan and Matthew Walsh as co-heads of marketing.
There will be a significant recruitment push at MCR Homes in 2019, with plans to add up to 70 new sales and marketing positions at its Manchester headquarters and in London. Chris Taylor, managing director of MCR Homes, said: “In just two years, we have established our position as a leading player in the UK property market, achieving these truly impressive sales figures in the process.